Cure auto insurance Super Bowl commercial just raised the bar for tone deaf ads – About Your Online Magazine


The Super Bowl commercials for The Cure Auto Insurance are one of those ads that are likely to be dismissed instantly – even by people who have never heard of the company before.

The premise is simple and stupid. A woman (who doesn’t even have a name) brings an idiot named Tommy to her boss’s office to explain that Tommy brought her into his office and “got his opinion” – except that the opinion is said in a way you can say which is meant to be a placeholder for something you should never show your co-workers.



Paula Fonseca