Everything that matters this morning – ABOUT MAG 2020


Lynx Africa celebrates 25 years

Lynx is celebrating the 25th anniversary of its best-selling fragrance in Africa, with a campaign with boxer Anthony Joshua, rapper AJ Tracey and YouTube star Calfreezy.

“Hot Since ’95’ ‘is a TV ad that dates back to the last quarter of a century in the style of a classic teen romance, highlighting memories of raving with bucket hats and playing on old school consoles.

For the first time, a shortened version of the ad will be available for download via a SnapCode on a limited range of Lynx 25th anniversary products – Lynx Africa Body Spray, Lynx Africa Body Wash and Lynx Africa Body Wash and Lynx Africa Anti-Perspirant .

Digitizing the code will transport consumers to Lynx Africa’s virtual reality, taking them for the past 25 years, starting with a 95 ‘lens with matted hair tips and ending with a modern lens in 2020.

This will be the first time that Lynx presents augmented reality in its packaging.

Lynx brand manager Jamie Brooks said: “With its legendary status in the UK, Lynx Africa has been one of the country’s favorite fragrances for over two decades.

“In true Lynx style, our ‘Hot Since’ 95 ‘campaign shows how Lynx Africa has been part of British culture for two and a half decades with our biggest Lynx campaign for years.”

Google expands verification policy

All Google advertisers will need to provide details that confirm their identity and country of origin as the technology giant seeks to protect itself and its users from misleading or false online ads.

The change is an update to a 2018 policy based on political advertising and comes at a time when several online platforms have been criticized for carrying fraudulent information about the coronavirus pandemic.

Advertisers will complete a verification program before purchasing ads on the Google network, sending personal identification, business incorporation documents or other information that proves who they are and the country in which they operate.

The policy is scheduled to begin in the coming months, initially in the US, before being introduced globally.

Given the detailed nature of the process, “a few years” are expected to be completed.

In a statement, Google said the move “will help support the health of the digital advertising ecosystem by detecting bad actors and limiting their attempts to misrepresent themselves”.

American Gin Aviation supports Drinks Trust

Aviation Gin

Canadian actor and entrepreneur Ryan Reynolds, Aviation American Gin, will donate 30% of the proceeds from online sales in the UK to the Drinks Trust.

Trust is one of the largest community organizations in the beverage industry, currently raising funds to provide welfare and financial support to industry workers during the blockade.

The gin will be distributed in the UK through Proof Drinks and the Whiskey Exchange.

“The UK is not only home to the most demanding gin drinkers in the world, but also ‘gintenders’,” said Reynolds.

“In an effort to support the bartenders we know and love, we will donate a tip for each bottle purchased online to support the invaluable work that the Drinks Trust continues to do.”

Drinks Trust CEO Ross Carter added: “We are receiving an unprecedented demand for our services at the moment.

“The financial worries caused by job loss can seriously affect an individual’s mental health and we are working with HR and wellness experts to help provide actionable advice to all members of the online business.

“We are grateful to Aviation Gin for its support during this difficult period for our industry.”

Ipsos survey shows change in viewing habits under block

With television watching 24% while the coronavirus forces more people to stay indoors at home, an Ipsos study has tracked viewing habits.

Lockdown TV, ordered by Thinkbox from Ipsos MORI, is based on video diaries maintained by 12 families across the UK.

Perhaps unsurprisingly, comedy and light entertainment are proving extremely popular, with Saturday night TV shows like Britain’s Got Talent enjoying an increase in audience numbers, with the family’s shared viewing by 37% .

There is also more commitment to viewing, as families choose TV according to everyone’s needs, rather than meeting their individual viewing needs, including films.

And it seems that cooking shows are filling the huge gaps left by the lack of live sport.

News coverage also saw a significant increase in viewers, an increase of 124% in the first three weeks of the blockade.

Thinkbox’s director of research and planning, Matt Hill, said: “The effects of social detachment are profound.

“Our media habits are changing dramatically as a result of the new situations in which we find ourselves and it is vital to understand what these changes mean for the advertising and TV sectors.

“The broad variety of content on the network – live and on demand – is emerging, with people exploring every corner of the TV universe to keep them and their families entertained.”

Front line heroes celebrated by Manchester United


Premier League club Manchester United has announced a “Frontline Heroes” campaign to celebrate club fans around the world who are working to fight the coronavirus pandemic.

And the club asked fans to identify and name their heroes through the official website.

“We want to hear about Manchester United fans working at the NHS or their local health service; workers who care for the elderly; the main workers who provide essential services to communities; and volunteers supporting charities or helping vulnerable neighbors, ”said a statement from the club.

Nominations can be made on here.

Thursday, April 23

Ryanair chief hits social flight from a distance

Ryanair will not start flying again if forced to leave the middle seat empty for social distance.

The airline’s chief executive, Michael O’Leary, received “stupid” suggestions that airlines could reduce the ability of flights to fly alongside social detachment

O’Leary argues that the idea would not fit Ryanair’s operating model and that he had already told the Irish government that if it imposes the restriction, “the government pays for the middle seat or we don’t fly”.

The carrier’s business model depends on flying as often as possible, with an extremely high “load factor”, the aviation industry’s term for how full the planes are.

He says: “We can’t make money on 66% of the load factors. Even if you do, the middle seat doesn’t offer any social distance, so it’s an idiotic idea that doesn’t achieve anything anyway.”

In contrast, EasyJet said that distance social flights may be possible in the short term.

READ MORE: Ryanair will not fly again if the middle seats are empty, says chief

Zoom promises updates when facing a security reaction

Zoom promises to release an improved version after facing an adverse reaction to security.

The videoconferencing application gained popularity after social distance measures, but was criticized for not protecting data and interrupting “Zoombombing” – where people participate in meetings without being invited, often causing abuse.

Zoom was also criticized for a number of privacy issues, including sending user data to Facebook, mistakenly claiming that the app had end-to-end encryption and allowing meeting hosts to track participants.

Eric Yuan, Zoom’s chief executive, says: “We will gain the trust of our customers and give them happiness with our unwavering focus on providing the most secure platform.”

Earlier this month, Zoom said it would halt the development of new features to focus on security and privacy issues.

Yuan apologized for falling short on security issues and promised to address concerns, saying that Zoom’s use had increased in ways he could never have predicted before the coronavirus pandemic, as daily user numbers increased to 200 million , out of 10 million in less than three months.

READ MORE: ‘Zoombombing’ segmented with new application version

Boohoo sees increased sales due to coronavirus

Boohoo is enjoying an increase in sales as the coronavirus makes consumers look for comfortable aisles and smart tops for calls with Zoom.

The online retailer, which also owns brands like PrettyLittleThing and NastyGal, has been enhanced by working from home, while people are looking for smart tops for videoconferencing and comfortable clothing.

Boohoo reported a 54% increase in pre-tax profits to 92.2 million pounds sterling in the year to the end of February, while sales increased 44% to 1.23 billion pounds.

Boohoo said it had initially seen a “sharp drop” in sales after the blockade was announced last month, but was seeing a recovery in April.

The company said it remains cautious about its prospects, given the uncertainty created by the pandemic – with the possibility of falling demand and closing warehouses.

READ MORE: Boohoo lockdown sales boom thanks to tops and runners

Kellogg’s UK promises to deliver food to the frontline team

Kellogg’s UK is committed to delivering food to the NHS and key employees across the UK.

Its new campaign, #RaiseYourBowl, is highlighting the work of the cereal giant in distributing 500,000 servings of food directly to frontline staff at NHS hospitals and medical facilities. It encourages these key employees to visit Kelloggs.co.uk, where they can request a donation for their own employees or break rooms.

The social media campaign, created by Publicis, is brought to life by Kellogg’s own employees, who lift their cereal bowls thanks to the NHS.

The launch comes after Kellogg’s announced that it would also distribute at least three million portions of food to its charitable partners in order to reach food banks, schools and community groups that support the most vulnerable people.

Kellogg vice president and UK business chief Chris Silcock says: “At Kellogg’s, we want to ensure that we are doing our best to support those who need us right now. From taking food on the shelves to supporting banks and schools. food places.

Kellogg’s donation in the UK to the NHS team goes beyond the 3 million servings it has already promised, bringing the total food donations to over 3.5 million servings.

Boots recruits more than 500 drivers

Boots is increasing the number of drivers who prescribe prescriptions for vulnerable people across the UK – hiring more than 500 new drivers.

The new recruits will join Boots Pharmacy’s delivery and collection team during the coronavirus, providing essential prescription drugs to those who isolate themselves or fail to reach the pharmacy.

The pharmaceutical giant has also introduced a prescription delivery service in another 40 stores across the UK.

Last month, Boots delivered an average of 90,000 prescriptions per week, rising to about 150,000 in the past week.

To support the existing network, the 500 new drivers will be divided into 45 main areas.

Wednesday, April 22


Netflix subscribers fire as blockade drives streaming

Netflix registered 15.7 million new subscribers in the first three months of 2020, almost double the number achieved in the same period of 2019.

The streaming giant in the U.S. recognized that the increase in subscribers is a temporary result of global blockages due to Covid-19 and acknowledged that the value of international subscribers is now lower due to the depreciation of many global currencies. During the first three months of 2020, Netflix spent $ 503.8 million on marketing, down from $ 616.6 million in the first quarter of 2019.

He also says that some content spending will be postponed, while title launches will be postponed, usually within three months.

With the blocking set at least partially lifted in many countries in the coming months, Netflix expects viewership and growth to slow and predicts it will gain 7.5 million new global paid subscribers during the second quarter of 2020.

Programs such as the documentary Tiger King, which was watched by 68 million families worldwide, and the dating program Love is Blind, watched by 30 million families, proved to be a huge success in the streaming service during the first quarter of the year. However, when it comes to producing new content, Netflix has confirmed that almost all filming has stopped globally, with the exception of a few countries like Korea and Iceland.

Internally, the streaming company says that “as a precaution”, it has temporarily reduced the number of “product innovations” it brings to the market and employed 2,000 new customer service managers who work remotely to ensure that the experience works smoothly.

READ MORE: Netflix subscriptions skip during coronavirus blocks

Snapchat revenue grows 44% amid pandemic with increased subscriptions

SnapchatSnapchat’s revenue increased 44% year-over-year, to $ 462.5 million (£ 374.7 million) during the first quarter of 2020, when the global coronavirus outbreak sparked increased demand for the social media platform.

Daily active users increased by 20% year-over-year to 229 million, while the total daily time spent by users on Snapchat’s Discover feature increased by 35%. In the last week of March, communications between friends on the platform increased by 30% compared to the last week in January, reaching 50% in the regions most severely affected by the coronavirus outbreak.

During the first three months of 2020, more than 60 Snapchat shows reached a monthly audience of at least 10 million viewers and more than 20 million users have watched their original Nikita Unfiltered program since its launch in March.

Evan Spiegel, Snap’s CEO, says Snapchat “has never been more important in people’s lives” as a means of staying emotionally connected to friends and family during the global blockade.

Ad spend on Snapchat grew 58% in January and February, but that growth rate decreased to 25% in March as the economic environment has become challenging for many advertisers. However, Snapchat reports that its direct response advertising has almost doubled as a share of revenue in the past two years, now representing more than half of its total revenue.

READ MORE: Snap’s ad business challenged coronavirus fears in the first quarter and its inventory is growing

Facebook invests $ 5.7 billion in Indian mobile internet company

Facebook invested $ 5.7 billion in Indian mobile internet company Reliance Jio, while watching the deployment of its payments service through WhatsApp across the country.

The deal, which makes the social media giant the largest minority shareholder in Reliance Industries’ telecommunications unit, gives Facebook a significant position in India, where in February it was given the green light for a phased implementation of the WhatsApp Pay service. The WhatsApp messaging app already has 400 million users across India.

Facebook also says it plans to collaborate with Reliance’s JioMart e-commerce platform for small businesses, with the goal of allowing users to buy products via WhatsApp.

Facebook says the investment underscores its “commitment to India” and “enthusiasm for the dramatic transformation that Jio has brought about in the country”, putting 388 million people online in less than four years.

The social media giant added that WhatsApp has become “so ingrained in Indian life that it has become a verb commonly used in many Indian languages ​​and dialects”, while Instagram “has grown dramatically in India in recent years”.

READ MORE: Facebook’s $ 5.7 billion bet on India’s richest man, Mukesh Ambani

O2 donates £ 1 million to underprivileged children and comic relief

O2 donated £ 1 million to The Big Night In Appeal, a joint initiative that brings together BBC Children in Need and Comic Relief for the first time to raise money for local charities, projects and programs across the UK.

The telecommunications company is partnering with The Big Night In, which will be broadcast on BBC One tomorrow, between 7 pm and 10 pm. The program will include an update from O2 on what it has been doing to support the NHS and consumers during the Covid-19 pandemic, using videos specially filmed with O2 customers and employees.

The network is offering unlimited voice minutes to monthly paying customers, as well as zero-rating access to the NHS sites and 22 other sites, including Citizens Advice and the mental health institution Mind. Starting on Thursday, O2 will also provide the NHS team with a free 10 GB data packet per month for three months.

In addition, the mobile network provides free calls and voice data for 2,000 devices to be used by patients on NHS Nightingale websites. The first batch of Samsung Galaxy XCover 4s phones was delivered to NHS Nightingale field hospitals in Newcastle, Harrogate and Bristol.

“Digital connectivity is more important than ever and we are proud to support the Great Night at Appeal, showing the vital work our people are doing to help communities stay in touch,” says Nina Bibby, CMO at O2.

“We remain committed to doing everything we can to help keep the nation connected during this unprecedented period.”

Age UK launches £ 10 million coronavirus emergency appeal campaign

Age UK Age UK launched a campaign to support its £ 10 million coronavirus emergency appeal, while the institution seeks donations to fund its counseling and information line, friendly services, community support and food supplies for the elderly.

The six-week TV campaign, starring actor Jim Broadbent and developed by the creative agency Brave, aims to raise awareness of how the Covid-19 pandemic is affecting the elderly population, illuminating the difficulty of obtaining basic needs, such as food and medicines, as well as the isolation of not being able to see loved ones.

Demand for Age UK services skyrocketed during the crisis, with calls to its national counseling line reaching 88% higher than before the pandemic, while the friendly services of the charity and local Age UK agencies are experiencing huge increases in the number of elderly people in urgent need of support and comfort.

“Making a film during confinement required every kind of creative approach and we are very grateful to Brave, Jim and everyone involved for transforming it so quickly,” says Laurie Boult, director of fundraising at Age UK.

“We hope the film will help everyone to understand how difficult and worrying this crisis is for older people. Age UK is determined to be there for the elderly who need our help and, especially, for those who have no one else to turn to at this time of crisis. The demand for our vital services skyrocketed during this unprecedented health emergency. “

Virgin Atlantic at risk amid the Covid-19 pandemic

Virgin Australia has filed for voluntary administration, while its sister brand Virgin Atlantic will need financial assistance to survive the Covid-19 pandemic, according to founder Sir Richard Branson.

Branson wrote an open letter to Virgin Group’s 70,000 employees to ensure that he is “working day and night” to invest in his business interests, including investing £ 250 million in his estimated £ 4.4 billion fortune to support business and protect jobs. He admits that his companies are particularly exposed to the impacts of the crisis, because many are in the health and leisure sectors.

In the letter, he writes: “In the five decades that I have been in business, this is the most challenging moment we have ever faced. It is difficult to find the words to convey the devastating impact that this pandemic continues to have on so many communities, businesses and people around the world.

“From a commercial point of view, the damage to many is unprecedented and the duration of the disruption remains worryingly unknown.”

Branson is believed to be asking the UK government for a commercial loan of about £ 500 million to see Virgin Atlantic during the crisis. And he offered his home on Necker Island as collateral against the loan.

Virgin Australia hopes to find an investor. He was forced to cancel almost all of his flights and has a debt of $ 5 billion.

READ MORE: Coronavirus – Branson Offers Caribbean Island to Guarantee Virgin Rescue

Consumer concerns could lead to a long recession in the UK

There are growing concerns that the Covid-19 pandemic could lead to a prolonged recession due to consumer concerns about getting back to work and spending.

Bank of England Deputy Governor Ben Broadbent warns that it is not possible to escape a deep recession. He suggests that the 35% contraction in the British economy in the second quarter predicted by the Office for Budget Responsibility does not seem unrealistic.

“We will have to think about whether people’s behavioral responses mean that even if the government-imposed blockade is reversed, demand may remain weak in some areas just for people’s natural precaution,” he says, according to a report by the Financial Times . .

The fear is that many people will remain effectively locked up, even after the government has lifted restrictions, just as many people locked themselves up before being instructed. This could lead to a “U” recession instead of the “V” previously expected.

READ MORE: UK prepared for prolonged recession due to virus fear factor (£)

Ted Baker presents digital pop-up store

Ted Baker is launching a digital pop-up store that will sell limited edition products, with profits going to local communities impacted by the Covid-19 pandemic.

Initially, the products on sale will feature three exclusive Ted Baker designs: a rainbow, an applause emoji and a ‘Home Hope Love’ slogan. Prices range from £ 5 for an A4 poster print to £ 25 for a T-shirt, with other products in the collection, including tea towels, cups and caps.

Donations for the first batch of products will go to the charity Magic Breakfast, which offers breakfast to schoolchildren in the UK at risk of starvation. There will be regular product launches dedicated to different charities or relief efforts as needs evolve.

The pop-up is part of Ted Baker’s online site and will encourage buyers to make a purchase through “elegant acts of kindness”. The website will be launched on May 1.

Giffgaff launches fund of difficulties for those affected by the coronavirus

Giffgaff is launching an initiative called “goodybank” that aims to help local communities and people who struggle during the coronavirus outbreak.

This will allow Giffgaff customers to purchase additional minutes, texts or data to donate to another customer. The mobile network will correspond to donations made by customers.

Customers will also be able to make a donation directly to a “Community of neighbors” fund. Giffgaff has already donated £ 75,000.

Giffgaff CEO Ash Schofield says: “At Giffgaff, we have always had community in our hearts and a sense of community has never been more important. We are already helping vulnerable members, many of whom have contacted us as a result of the current crisis and will continue to do so.

However, our members are an altruistic group, and goodybank allows them to get involved if they can help. Even if we are apart, we want people to know that they can ask for help and someone will always be there to offer that help and keep them connected. “

ITV launches ‘Shout Outs’ ad offer

ITV is introducing a new ad offering on its digital platform, the ITV Hub, which aims to allow brands to share important information or messages of support or gratitude.

“Shout Outs” will consist of short video clips between three and five seconds. The idea is to offer brands the opportunity to inform and support the public, instead of raising awareness about products or promotions.

The launch comes as broadcasters struggle with declining advertising revenue despite an increase in viewing. The ITV Hub recorded an 82% increase in consumption hours, while Channel 4 All4’s online platform had its highest quarterly viewing numbers of all time in the first quarter of 2020.

ITV digital chief Patrick Kelly says: “ITV Hub Shouts are a perfect solution for advertisers of any size and scale to spread information quickly and impactfully outside of linear TV campaigns.”

Pret retail range to hit stores this month

Pret is expected to start selling a variety of coffee products in supermarkets in the coming weeks.

Pano Christou, chief executive of the coffee chain, says discussions are underway on the introduction of a variety of whole and ground coffee beans, with products likely to be available by the end of April.

The coffee chain planned to launch a coffee line in supermarkets by the end of the year, but is accelerating its plans as a result of Covid-19.

“My opinion is that Pret can be a very different operator model after that – if the coronavirus persists,” says Christou.

SEE MORE INFORMATION: Pret Manger accelerates the launch of the retail coffee line because of the pandemic

Public Health England and NHS launch mental health campaign

Public Health England and the NHS launched a national mental health campaign, Every Mind Matters, with the goal of supporting people with their mental well-being during the coronavirus pandemic.

The range of new features, specifically designed to help people manage their mental well-being during coronavirus, includes a personalized Covid-19 mental plan, as well as specific Covid-19 content for individuals and loved ones.

The campaign also includes a film, narrated by the Duke and Duchess of Cambridge, which portrays a series of people whose lives were affected by Covid-19. It will be shown at prime time on national TV channels starting today.

“We focused Every Mind Matters on providing content that will help people face the challenges of self-isolation and the blocking period and delivered a campaign that is much more an integrated part of the entire Covid-19 communications structure,” says Public Health England’s marketing director, Sheila Mitchell.

“To create reach and impact, we guaranteed the support of partners in the commercial, VCSE and public sectors, including that of His Royal Highnesses, the Duke and Duchess of Cambridge. Developing and delivering the campaign in the homes of colleagues and agencies was an interesting challenge , but we managed to achieve it and within the tight deadlines required by a timely response to the evolving Covid-19 context. ”

Pladis names new UK CMO

Pladis has appointed Caroline Hipperson to the newly created position of chief marketing officer for the UK and Ireland.

Hipperson, who was previously a CMO at Holland & Barrett, will take care of the Pladis brands, including McVities, Jacob’s, Carr, Flipz and move on!, As well as leading McVitie’s brand and strategy globally.

Prior to Holland & Barrett, Hipperson worked for brands like Bacardi, Carlsberg, GlaxoSmithKline and Unilever.

“Caroline’s diverse experience and brand experience, coupled with her passion for leading teams, will be invaluable as we move forward in the next phase of building a legacy for our incredible brands,” says David Murray, managing director at Pladis in the UK and Ireland.

“Caroline will be an excellent addition to our already strong marketing team and I look forward to welcoming you to the Pladis family.”

Halifax highlights the contribution of colleagues during the blockade in the UK

Halifax aims to show the hard work and dedication of its top coworkers across the UK in a new ad, which was filmed by employees over the past week.

The film, which aired on Saturday during the ITV’s Got Talent in Britain announcement, shows colleagues working in agencies, call centers and at home, with a specific focus on helping clients deal with the financial uncertainty caused by the pandemic.

“Em momentos de adversidade, você vê o melhor das pessoas e estou incrivelmente orgulhoso de nossos colegas em todo o país por sua dedicação neste momento desafiador”, diz Russell Galley, diretor-gerente da Halifax.

“Eles são o coração e a alma de Halifax e continuam demonstrando esse compromisso e compaixão pelos clientes, apesar das circunstâncias atuais. É por isso que queremos aproveitar a oportunidade para mostrar o esforço que os colegas estão fazendo para manter seu apoio a centenas de milhares de famílias todos os dias, seja dentro de uma filial, call center ou espaço de escritório improvisado em casa “.

Órgãos do setor apoiam a chamada de bloqueio de palavras-chave do governo

Organismos da indústria que representam anunciantes, agências, editores e empresas de tecnologia de publicidade do Reino Unido se uniram em apoio a uma mensagem do Departamento de Digital, Cultura, Mídia e Esporte (DCMS) pedindo às marcas que revisassem o uso do bloqueio de palavras-chave durante o Covid-19 surto.

Segue-se a preocupação de que o bloqueio exagerado de palavras-chave de termos relacionados ao coronavírus esteja afetando a capacidade dos editores de gerar receita com conteúdo de notícias.

O ISBA (representando anunciantes do Reino Unido), o IAB UK (o órgão do setor de publicidade digital) e o IPA (agências representativas) estão entrando em contato com os membros para apoiar a mensagem do governo. Eles publicaram em conjunto conselhos específicos sobre como revisar responsavelmente as estratégias de verificação de conteúdo no clima atual. Foi compartilhado pelo secretário de cultura Oliver Dowden em uma carta a 100 grandes marcas do Reino Unido.

O diretor geral da ISBA, Phil Smith, diz: “O uso do bloqueio de palavras-chave é um componente crítico de como os anunciantes direcionam sua publicidade no mercado de exibição aberta. Mas, ao fazer o melhor uso das tecnologias de verificação de conteúdo, as marcas podem evitar o tipo de abordagem geral que pode levá-las a bloquear inadvertidamente fontes de notícias confiáveis, mantendo a segurança da marca.

“Isso é particularmente importante durante esta crise. Incentivamos todos os membros do ISBA a levar em conta as orientações disponíveis a eles através do nosso centro de conhecimento. “

Paula Fonseca