Google SEO 101: Updating your Google My Business listing – ABOUT MAG 2020

The latest Google video ‘Search for Beginners’ on YouTube is an introduction on how to use Google My Business.

This is actually the last video in the Search for Beginners series, although Google says it will continue to add new content to the Google Webmasters YouTube channel.

As the information in this video series is geared towards beginners, as the name suggests, what is covered may already be known to experienced SEOs.

If you’re new to local SEO or want to update your knowledge of Google My Business, here’s a quick recap of the video.

Who is Google My Business for?

The video begins with a brief introduction to Google My Business, a free tool that helps local businesses manage how they appear in search results and on Google Maps.

Google My Business is only for companies that serve customers in a physical location.

Therefore, companies that operate strictly online cannot claim a Google My Business listing.

Service area companies are also eligible to claim a listing, as long as they have a permanent location of some kind with staff during business hours.

How is Google My Business useful?

Google My Business helps people find your business through search results and Google Maps.

It can be used to keep accurate information about a company in surveys and maps. It can also be used to interact with customers and attract new customers.

Google SEO 101: Updating your Google My Business listing

According to Google, companies with a verified Google My Business listing are twice as likely to be considered reputable.

Editing information in Google My Business

You can edit the information that appears on Google My Business after claiming your listing.

Google My Business allows you to edit the following information:

  • Company Name
  • Business category
  • Opening hours
  • Phone numbers)
  • Website URL
  • Photos for your company
  • Opening date (applicable to new businesses that have not yet opened)
  • Physical address

Google SEO 101: Updating your Google My Business listing

Important note
This video was posted at a strange time because the ability to edit the details of Google My Business is currently restricted.

All edits must go through the Google review team, which is currently limited due to the coronavirus pandemic.

Watch: Google My Business temporarily removes resources due to COVID-19

Eventually, things should go back to normal when it comes to editing Google My Business listings.

See the full video from Google, as well as a full transcript, below:

Let’s talk about how you can change your Google Maps information in search.

If you own a store or business with a physical address where you see customers, you can claim the listing on Google My Business.

Google My Business is a free tool that helps you manage how your local business appears on Google Maps or Search.

If your business serves customers in a specific location or within a designated service area, Google My Business helps people find you.

Google My Business is useful for keeping accurate information about your business on Google Search, for interacting with your customers and attracting new customers.

Companies verified on Google My Business are twice as likely to be considered reputable by users.

It is very important that you keep your business information up to date so that customers can find you.

Sign in to your Google My Business account to edit your business details. You will have edit access only if you have verified your listing on Google My Business.

The details you can edit in Google My Business are: name of your company, category of your company, opening hours, phone numbers, website URL, photos of your company, opening date and address.

And that’s it. This video concludes the Search for Beginners series. However, there are many more videos coming to the Google Webmasters YouTube channel.

Common questions

Who is Google My Business for?

Google My Business is only for companies that serve customers in a physical location. Therefore, companies that operate strictly online cannot claim a Google My Business listing.

How is Google My Business useful?

Google My Business can be used to keep accurate information about a business in searches and maps. It can also be used to interact with customers and attract new customers.

Paula Fonseca