How to embed a Google form search in an email – ABOUT MAG 2020

Creating a survey to send to hundreds or thousands of email addresses can seem like a daunting task. The main questions are: “Will people bother to fill it out?” and “How do I embed a survey in an email?” Fortunately, Google Forms addresses these two questions.

With Google Forms, it’s easy to create an interactive survey that recipients can complete directly in their email clients. In this article, we’ll show you how to create a survey on Google Forms and incorporate it into an email, ready to be sent out to the world.

Create a Google search / form form

To begin, you need to create your survey, with all the questions and answers.

Go to your Google Drive account in your browser and in the top left corner, click “New -> More -> Google Forms -> Blank form”.


You will immediately receive a basic template to create a poll. Fill in all the necessary parts, noting that you can change certain options by clicking on the down arrow next to the “Question” line (if you want it to be “multiple choice” or let the readers give longer answers).


Using the paint palette icon, you can change the color theme of your search to that imposing purple color and add your own header image. To maintain our topic, we opted for a tasteful mix of various shades of white.


There is also a slider at the bottom that allows you to choose whether recipients can ignore the question or whether it is “Required”. On the right, you can add images, videos and sections (more questions) to the survey, and the three dot menu icon in the upper right corner allows you to add collaborators.

Embed Google form search in email

When your survey is ready, click “Submit” in the upper right corner to display the submission options. You will see that you can send the form by email, by a link or by posting it on social media. This time, we’ll send it by email. Click on the envelope icon and, under “E-mail”, enter all the addresses to which you want to send it.

Important points to note here are the “Collect email addresses” box at the top and the “Include form in email” box.

If you check “Collect email addresses”, recipients must provide their email addresses before completing the form. Of course, you may want this data, but it can prevent many people from filling out the form. So be careful with that.

The “Include form in email” box is useful because this is what really incorporates the form into the email, instead of getting recipients to click on the survey (which they are also reluctant to do). We recommend checking this box.


A few years ago, many email clients may not have support for Google Forms searches, but they are currently very compatible. As you can see below, we received the search embedded in Outlook without any problems.


When you’re ready, click “Submit”. You will be able to monitor responses to your form under the “Responses” header on the main survey page (saved to Google Drive, of course).



Although Google Forms is not one of the features of Google Drive in the foreground, it is there for those who need it and works very well.

Remember, using this method, you can also easily post your survey to various social networks or even embed it in a web page using the HTML option under “Submit form”.

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Paula Fonseca