The business books every professional should read in 2020 – ABOUT MAG 2020

Since we are all confined to our homes in the near future, why not use this time to improve yourself? We have put together a list of our favorite business books that provide fascinating information and expertise in equal measure. From narrative nonfiction, mapping the rise of economic powers, to exploring concepts and well-written evaluations of cutting-edge research, there is something for professionals and aspiring entrepreneurs.

Leigh Gallagher’s Airbnb Story

Business writing doesn’t have to be what you think. There are fantastic stories out there and the one behind the giant Airbnb, which wipes out hotels, is certainly one of the best. The credit must go to Leigh Gallagher in this case. What is especially fascinating about this book is not only the story of two guys who made the most of a San Francisco technology conference, but also the genuine vision of all hosts and users along the way.

Both a business book and the specific actors that make it up, Gallagher’s short story about business success is a captivating piece of long-form nonfiction. Don’t be fooled, there are lessons to be learned here for beginner billionaires.

£ 7.99 for the Kindle edition; amazon.co.uk

Great potential by Shawn Achor

Like many of the authors on this list, Achor’s curriculum is one that requires respect. Author of ‘The Happiness Advantage’, a TED Talker with over 16 million views and a customer list that includes almost half of the Fortune 100 companies in 50 countries – when Achor speaks, the business world listens.

Achor’s latest book, “Great Potential”, is another instant classic from one of the world’s leading experts on human potential. Based on the premise that our and society’s emphasis on solo success limits our ability to achieve, Achor presents his findings on the importance of seeing success within a team, emphasizing the power to elevate a group, defending work environments that they serve everyone’s strengths and praise should be shared and built up. Professional tip: accidentally leave a copy at your manager’s office.

£ 10.54 for brochure; blackwells.co.uk

Francesco Cirillo’s Pomodoro technique

Now, we are not here to place bets, but if it were the case, we would invest money in the Pomodoro technique, improving the productivity of most office businesses. Francesco Cirillo’s method would probably not work in other environments, but in an office where procrastination is abundant and the focus can easily diminish, “The Pomodoro technique” is a godsend.

You need to do this correctly. Based on a 25-minute working method with five-minute intervals, coinciding with an appropriately planned and explicit set of tasks for the day (divided into small, manageable pieces if necessary), this egg timer-based method of productivity really works and would benefit freelancers and large office teams.

£ 17.99 for audiobook; audible.co.uk

Next Door CEO Elena Bothelo, Kim R. Powell and Tahl Raz

What makes a good CEO? Spoiler alert: not necessarily Gordon Gekko, with contrasting collar shirt Alpha male stereotype that looks at you on the pages of the Wall Street Journal. In fact, these people are hardly ever. Elena Bothelo must know, she and her team did the research. And, through research, we are talking about a sample group of 18,000 CEOs in 20 years. “The CEO Next Door” surprisingly makes for interesting reading.

Using unparalleled research in high and low sectors (in partnership with the University of Chicago), Bothelo et al. get straight to the main point of what makes a CEO successful, page after page, with fascinating information.

£ 4.99 for the Kindle edition; amazon.co.uk

Captivate by Vanessa Van Edwards

“Captivate” is a book that will make it easier for some to read or a life manual for others. In an era of largely digital communication, especially in the workplace (Slack, anyone?), A book on the importance of social interaction and the best way to navigate through it in business settings contributes to a surprising turn of the page.

With advice on reading body language, where the best place is to stay at a business conference (it maps to you, genius) or how to get the most out of interactions during a presentation, “Captivate” is a useful guide to maximize your social potential in a business environment.

£ 4.99 for the Kindle edition; amazon.co.uk

The joy of Bruce Daisley’s work

Bruce Daisley’s latest book is one to help you achieve what on Monday morning may seem impossible: happiness in your daily routine. Having previously been at the forefront of tech titans including Google, Youtube and Twitter, Daisley knows a few things about how to improve workplace culture and her latest book follows her popular and popular podcast, Eat repeat sleep work.

The heart of “The Joy of Work” is a fascination with the workplace and conversations with a variety of experts on how to make it better. Addressing isolation, mental health, communication and, yes, naps, Daisley’s obsession with the workplace and the subsequent search for ways to improve reading is a pleasant read.

£ 20.00 for hardcover; blackwells.co.uk

Alchemy by Rory Sutherland

According to Rory Sutherland, people are not guided by logic. “Psychology” is what drives people to make their decisions, says the ex-publicist and his book Alchemy: The Surprising Power of Ideas That Don’t Make Sense, proposes to apply this notion. The resulting tour is a measured and intriguing attack on the insistence in economic circles that we are all rational beings.

Entertaining and well-written, Sutherland cites examples from his own advertising days to support his claims, as well as fascinating and irrational movements in the commercial sphere that may seem stupid but have turned out to be extremely profitable.

Worth reading, Alchemy is a book that provides an alternative view of the way in which human decision-making drives business.

£ 9.99 for the Kindle edition; amazon.co.uk

Capitalism in America by Alan Greenspan and Adrian Wooldridge

Listen, if you really want to learn something, read this book. This is a true beast from the economic history of two titans in the game. From the original colonies to the collapse and rebirth, Greenspan and Wooldridge’s comprehensive economic history of the land of the brave and home to the free is a must-read for anyone with a passing interest in politics or economics.

Representing numbers, innovations, disasters and the sheer destruction of such a colossal economic development, America is described with pure astonishment, but also with understandable tiredness. A fantastic primer before the next presidential election. You need to know where you’re going, where you’re going.

£ 9.49 for the Kindle edition; amazon.co.uk

Give People Money by Annie Lowrey

Radical and provocative, Annie Lowrey’s exploration of Universal Basic Income (UBI) is a must-read. A truly fascinating concept in its own right, Lowrey elegantly considers the impacts, proposals, controversies, objectives and costs of such a dramatic economic policy and gets to the bottom of what is essentially a concept at odds with our economic identity – something for nothing.

Easy to read and turn the page, Give People Money is excellent reading material for parties – leaving you well versed in a topic that is often overdone and under-explained in the pub.

£ 9.49 for the Kindle edition; amazon.co.uk

New Power by Jeremy Heimans and Henry Timms

Now is the time to start looking for new leaders in business, politics and beyond. With global titans like Facebook and Google taking center stage and – like it or not – transcending a variety of new arenas, Jeremy Heimans and Henry Timms’ New Power is a timely focus on dramatic recent trends and the factors behind them.

Taking into account political and shaking factors, including Trump’s election for the earthquake, new platforms like Uber and the eruption of social movements like #metoo and Black Lives Matter, New Power is a crucial read for those trying to understand how we got to where we arrived. are and where the power is waning and flowing.

£ 9.99 for brochure; waterstones.com

Paula Fonseca