WIMI shares hundreds of patents to create an open ecosystem that competes with Google, Apple and Facebook – ABOUT MAG 2020

The MarketWatch News Department was not involved in the creation of this content.

April 22, 2020 (AB Digital via COMTEX) –
The popularity of black AR holography technology continues to rise, and there is no doubt that the huge market outlook for the RA holography industry is beyond doubt. Industry veterans have said that AR holography will become the next hundred billion dollar market after the PC and smartphone industries. Tech giants at home and abroad are rushing to launch AR’s holography strategy. Based on the current strategic analysis of these companies, it can be concluded that open ecology is the trend for the future development of AR holography, and high-quality content is a powerful weapon for building open ecology.

Google has been launching arcore for almost two years, especially in the near future, which has nothing to do with the intensification of the AR arms race. Three tech giants are converging on AR, Facebook and Apple. It is clear that the winner of this competition will be the first choice for AR developers. It is also a bet that AR will be used far beyond stickers, purchases or eccentric games.

Especially this year, several important AR, ODG, meta and daqri companies were closed or acquired successively, indicating that competition in the AR market for companies is increasingly fierce.

In recent years, Magic Leap, an MR / AR technology company with infinite landscapes and multiple halos, has a value of $ 6 billion. The company even signed a patent guarantee agreement with JPMorgan Chase to mortgage all of JPMorgan Chase’s 1903 patents to continue financing.

In contrast to the magic leap, the layout of U.S. tech giants like Google, Microsoft and apple in the AR field is on the rise. The advantages of platform, capital and talent brought by its enormous volume are likely to dominate the sector.

In terms of wearable AR devices, Google glass, launched by Google a few years ago, unleashed a brief boom in AR glasses, which ended in failure. In recent years, with the appearance of similar claims that “Apple’s augmented reality glasses will replace the iPhone”, the war situation in the AR field has changed.

According to deeptech, Apple executives have told employees that they believe that higher versions of augmented reality glasses can replace iPhone demand in about a decade (source: deeptech)

Although Google suffered glasses losses, it recovered on the Android system. The Arcore platform not only benefits its own services such as map, photo and translation, but it also makes it easier for application developers to develop mobile AR applications. Predictably, Google’s glasses are likely to return after AR technology is more mature.

The $ 3 billion acquisition of oculus by Facebook, the leader in virtual reality, comes shortly after it announced that it had been frantically buying and accumulating technology and talent for the past two years, with a capital budget probably in excess of billions of dollars.

Facebook has just applied for a new patent: suggesting that it has completed the development of the underlying technology for augmented reality glasses. It is reported that three members of oculus’ advanced research and development department filed a patent application on the “waveguide screen equipped with a two-dimensional scanner”. According to the patent document, the screen “can improve the real world environment through computer generated elements and can be integrated with a frame and screen combination device that can be used on the eyes to display media content in the eyes of the user “. According to the patent application document, oculus smart glasses will use a waveguide screen to project light directly into the wearer’s glasses, instead of the traditional screen. Smart glasses can display images and videos and work with connected speakers or headphones to play audio while wearing.

Apple, which has explored the field of disaster recovery software for many years but remains stuck in the hardware field, has also heard that it is likely to have a large-scale risk recovery team, some basic patents are ready and internal demos were realized. I noticed. Currently, a product development schedule is being developed for virtual reality displays and glasses, planned to be launched in 2022 and 2023.

The open ecology trend of AR holography is becoming more and more intense. It is the trend of conformity with open ecology and creation of high quality content. Take the example of WIMI, a representative of the holography industry in China. WIMI is committed to the development of open ecology. It is reported that its commercial application scenes are brought together mainly in five fields, such as cinema, theater, press conference, high simulation advertisement and high quality home use.

At the same time, the achievements in the field of holography in China are also surprising. The patented AR holography products applied by WIMI covered many virtual reality scenes at scale, such as education, sports performance, games, cinema and television. After years of technical precipitation, there are currently more than 4654 IP reserves of holographic content in the technical reserves, and the main companies in the sector are subdivided. The technology of each link is mature, the number of customers is 485 and the number of AR holographic patents is 224, including 132 patents and 92 pending patents.

Based on image recognition and detection technology, model matching detection technology, video processing recognition technology, holographic 3D layer replacement technology in image recognition, dynamic fusion processing technology in image tracking, WIMI incorporates the holographic AR ad into the video line. WIMI expects these technologies to be applied to WIMI’s future strategic plan, such as the development and application of holographic 3D facial recognition technology and holographic face modification technology.

WIMI Hologram Cloud (NASDAQ: WIMI) intends to continue investing many resources to enhance its ability to develop holographic AR content. WIMI Hologram Cloud (NASDAQ: WIMI) is committed to enriching the combination of WIMI holographic content and providing a high quality holographic experience for WIMI customers and end users. The WIMI Hologram Cloud (NASDAQ: WIMI) plans to continue to expand the holographic content library in several ways.

In the coming years, people will focus on the ultimate holographic IP, which is certainly an important element. Without excellent IP content, there will be no good experience. But with the development of smart phones, application software will be at stake. There is still no clear conventional AR platform, but the most common ones support it. WIMI Hologram Cloud (NASDAQ: WIMI) focuses on building and developing industry benchmarks in the field of AR augmented reality technology in China and pays attention to innovation and protection of intellectual property rights. Creating an ecosystem that allows developers to create and maintain useful applications will be critical. The way cell phones and traditional laptops work is not necessary in AR scenes. So, like AR technology itself, it needs a new way of thinking to support the application of AR technology. We hope to see and hear more about the pioneering system of AR holography in the near future.

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COMTEX_364810286 / 2555 / 2020-04-22T18: 16: 09

The MarketWatch News Department was not involved in the creation of this content.

Paula Fonseca