February 23 – Kylian Mbappé may still be worth € 185 million and Harry Kane alongside Raheem Sterling may still be the second most valuable player in the world, with € 125 million, but overall player values have dropped by more than 10% during the pandemic, according to the most recent data from the KPMG Football Benchmark.
“Lower purchasing power and general business uncertainty inevitably led to the devaluation of the most important assets of the clubs – football players”, says the KPMG report.
“Now, with a year of pandemic, it is evident that the market values of the players have not yet recovered: as our graph shows, the aggregate values of the 500 and 100 best players are 10.6% and 10.1% below the value of pre- Covid times. “
Looking only at the ten most valuable players, seven of them play in Premier League clubs with only Mbappe and Neymar from PSG and Jadon Sancho from Dortmund from outside the English league. Five of the top ten are English nationals and three of the top ten are Liverpool players.
Erling Haaland of Borussia Dortmund came out of the top ten (11º, € 110 million), which had a difficult start in 2021 with Borussia Dortmund, while Trent Alexander-Arnold returned to the top 10 with an increase in market value of € 4 million (€ 111 million).
KPMG says Barcelona midfielder Pedri is the player who had the biggest increase since the last assessment in December 2020, earning more than € 26 million in market value. Manchester City’s Phil Foden won € 20 million, while 17-year-old Bayer Leverkusen’s Florian Wirtz won € 17 million.
Mbappé may be the most valuable player in the world, but he still lost € 15 million in value, due, says KPMG, to his PSG contract expiring in just over a year. The biggest drop in value came from Lionel Messi, whose contract ends in Barcelona in June. Its value fell by € 27 million, but its value is still high, at € 75 million. Disadvantaged Spurs Delle Alli ranked third in the ranking of players whose value fell the most, falling € 15 million.
The KPMG analysis also looks at European leagues, reporting that the “Spanish LaLiga suffered the most, as the players’ aggregate values saw a € 1.4 billion decline since February 2020, which is tantamount to a fall of 21.1% “.
The Premier League fell € 1.1 billion, Italian Serie A values fell by € 500 million and the Bundesliga lost € 400 million in market values from players. “In contrast, the Turkish Süper Lig and the Portuguese Premier League saw an increase in the market values of players by € 54 million and € 34 million,” says the report.
Looking at the clubs, Leeds United, with an increase of € 130.4 million, leads the list of clubs that have increased the value of their squad the most compared to the pre-Covid assessment in February 2020. The team values of the Fulham and West Bromwich Albion also increased after promotion to the Premier League – they rank 2nd and 6th on the table.
Click here to see the full report.
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