LIMASSOL, Cyprus, May 17, 2021 / PRNewswire / – Financial services provider BDSwiss is proud to announce an agreement to sponsor MercedesCup, an ATP Tour tennis tournament. Also known as the Stuttgart Open, the event will be held between June 7 – 13, 2021, with BDSwiss present as a gold sponsor and exclusive online business partner.
The sponsorship was agreed with the tournament organizer E | motion Group to establish BDSwiss’ presence at the event for the next two years and bring online commerce to the ATP tour. MercedesCup will take place at the Tennis Club Weissenhofin tennis complex in Stuttgart, Germany, with 28 players competing for the singles title and 16 pairs competing for the doubles crown.
In partnership for the first time, BDSwiss and MercedesCup are two entities committed to technical knowledge with a passion for performance. The sponsorship supports the organizers in conducting professional tennis tournaments, as well as in promoting grassroots sports initiatives as part of their operations.
The sponsorship agreement means that BDSwiss will become an exclusive online business partner of MercedesCup by 2022, with the ability to engage in the tournament’s media activities and establish a commercial presence in the VIP area. In addition, the BDSwiss brand will benefit from media coverage from more than 20 countries and an audience of more than 18 million, broadcast free via satellite, cable, IPTV, web and mobile via ServusTV Germany.
Alexander Oelfke, CEO of BDSwiss commented: “Sponsoring a professional tennis tournament like MercedesCup over the next two years highlights our commitment to collaborating with major sporting events and organizations.
“We want to join ATP Tour Tennis because the athletes who participate in next month’s event are all at the top and incorporate the same principles that we do: professionalism, precision and passion for performance.”
Mr. Oelfke added: “Sponsoring this event is an excellent opportunity for us to introduce online commerce and the BDSwiss brand to millions of people around the world. Like the best athletes, traders demand discipline and a great time to succeed – this is exactly our message I want to communicate to everyone who is thinking of doing business online for the first time. “
The first edition of the MercedesCup was held in Stuttgart in 1898, with Mercedes-Benz becoming the full sponsor of the event in 1979. As an ATP qualifying tour event, MercedesCup boasts an illustrious hall of ex-champions, including Roger Federer in 2018 and Rafael Nadal in 2015.
Commenting on the partnership, the managing director of E | motion Germany AND Spain, Simon Schleich said: “We are very pleased and proud to welcome BDSwiss as a Gold Partner of MercedesCup, complementing for the first time an online trading company with our great line of leading companies and brands. The confidence given by BDSwiss in the next two years confirms the major adjustment of the target group consisting of tennis fans enthusiastic about attractive socio-demographic data for financial services companies. “
Despite this year’s MercedesCup being played behind closed doors, several prominent stars have already confirmed their presence, including From Australia number one, Nick Kyrgios, From Germany main star Alexander Zverev and Italian prodigy Jannik Sinner.
BDSwiss is a leading financial group of companies offering foreign exchange and difference contracts (CFD) services in more than 187 countries and serving more than 1.5 million registered users.
BDSwiss provides trading services to a global audience through four easy-to-use trading platforms: MetaTrader 4, MetaTrader 5, BDSwiss Web Trader and the BDSwiss trading application, available via Google Play and the Apple App Store.
BDSwiss Holding Ltd. has been authorized and licensed by the Cyprus Securities and Exchange Commission (CySEC) since 2013.