GoTo Loans, a rising Canadian BNPL Fintech platform, establishes a funding relationship with the asset management division of one of Canada’s largest insurance companies – About Your Online Magazine

TORONTO, June 10, 2021 / CNW / – Today, GoTo Loans Inc., Ontario The leading Buy Now, Pay Later (BNPL) platform focused on the automotive services, maintenance and upgrades sector has announced a financing agreement with the asset management division of one of the companies. From Canada largest insurers.

Echelon Capital Markets (a member of Echelon Wealth Partners Inc.) acted as exclusive financial advisor to GoTo Loans in the arrangement of the financing facility.

This financing partnership allows GoTo Loans to accelerate its lending capabilities and continue to fund the rapid growth seen in its innovative payment offering.

“Working with any Tier 1 institutional finance partner with significant experience in commercial and consumer lending gives us stability and allows our management team to remain focused on our technology and growth,” he says. Eric Kaplan, COO of GoTo Loans. “As a company that can be considered relatively new, we are thrilled that the Echelon team was able to position us in a way that allowed us to demonstrate the value of our technology, along with the presentation of our growth strategy, which ultimately won the company trust of our loan partner. “

GoTo Loans’ accelerated growth in 2020 received FinTech industry recognition from the Canadian Lenders Association (CLA), being named the Canadian Auto Lending Platform of the Year.

About GoTo Loans.
Focused on providing simple and transparent payment options, GoTo Loans Inc. is a provider of point-of-sale financing, also known as ‘Buy it now, pay later’ (BNPL), serving automotive accessories, upgrades and service space. Founded in 2018 by veterans of consumer loans, GoTo Loans designed an innovative new technology that simplifies the auto repair loan process and offers a unique, personalized experience unlike any other BNPL platform. The GoTo Loans platform is designed to provide an approval simply by the borrower entering their vehicle information, and without any personal information, removing obstacles and pain points experienced in the traditional loan application process. With over 1,200 service center partners across Ontario, GoTo Loans is the “go to” point-of-sale lender for mechanics, specialty automotive stores and service centers across the province.

About Echelon Wealth Partners
Echelon Wealth Partners Inc. is an independent Canadian wealth management and capital markets firm known for its customer-centric approach and innovative, entrepreneurial spirit. The company has approximately 60 teams of consultants and portfolio managers with more than $6 billion in assets under administration and management. Echelon offers a wide range of financial services to individuals, families, institutions and corporate clients from its offices in Toronto, oakville, Ottawa, London, Montreal, Saskatoon, Calgary, Edmonton, Vancouver and Victoria. Echelon Wealth Partners is a member firm of the Investment Industry Regulatory Organization of Canada (IIROC) and member of the Canadian Investor Protection Fund (CIPF). For more information please visit




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Paula Fonseca