Autograph, the NFT-trading platform co-founded by NFL star Tom Brady, has scored a touchdown. More than one, in fact, partnering with entertainment company Lionsgate and sports-betting firm DraftKings.
The platform has also secured deals with a handful of sporting superstars. These include Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka and Tony Hawk, who will join the popular Tampa Bay Buccaneers quarterback on the advisory board.
— Tom Brady (@TomBrady) July 21, 2021
Autograph aims to bring sports stars closer to their fans… if flogging their digital collectables to them brings them closer, that is. The platform will enable the stars to auction off NFT content directly within the Autograph marketplace and affiliated markets.
Considering the hype late last year and earlier this year around NBA Top Shot, this seems like a pretty sound business venture. A no-brainer, in fact. The NBA has so far netted more than $500 million in NFT sales on its platform (in partnership with Dapper Labs’ FLOW blockchain.)
Note, a bit like fellow peer-to-peer NFT trading platform OpenSea, there is no specific investable token model for Autograph at this point.
According to an announcement made today, Autograph’s NFT content will be sold on the DraftKings digital collectables marketplace.
The Lionsgate digital content, meanwhile, will be launched directly on Autograph’s marketplace, and will feature NFTs focusing on film franchises including John Wick, Mad Men, the Twilight saga and more.
Scanning the long list of Lionsgate films and TV shows, we note the company released a film called Crypto in 2019, starring Kurt Russell and Luke Hemsworth. Not financial advice, but the sports NFTs might be the better bet.
Autograph is planned for an official launch in the American summer, so possibly some time within the next two months.