Market Research

Market Research As a famous scientist once responded to a reporter’s earnest question: “Research is what I’m doing when I don’t know what I’m doing”. As entrepreneurial-minded people, we would be well advised to listen to this simple wisdom. Market research is more than the analysis of raw data. It is the opportunity to look …

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The Marketing Plan

If marketing is everything you do to place your product (or service) in the hands of potential customers, how do you do it all — especially if you’re all alone? It helps to have a plan. A marketing plan is more than your map for success. It’s actually a map-making process that when complete will …

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What is Marketing?

What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, …

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